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Duuunnnneeee

The Happy Hour
Last night, I did it. I stepped into a movie theater for the first time in nearly two years. It felt both weird and yet normal. It’s strange how in some ways, two years doesn’t feel like that long a period of time. Yet it is. And it was good to be back.
And I could not have picked a better movie for the triumphant return: Dune. It’s perhaps the most you-have-to-see-it-in-theaters movie I can recall seeing since Christopher Nolan’s Interstellar back in 2014. Back when people still went to movie theaters. The two obviously have space in common, but they also share something else: a ton of IMAX footage. If you can see Dune in an IMAX theater, as I did last night, I highly recommend it.
It’s epic in every way imaginable. Scale, scope, beauty. An absolute visual feast. And that IMAX screen wraps around your peripheral like a visual blanket. Immersive. Intense. And yet, in many ways, subtle. And even quiet at times. Just really, really well done.
Given how well suited it is for movie theaters, it will be an interesting test of the day-and-date strategy, since it also launched on HBO Max yesterday. I perhaps feel more sympathy for director Denis Villeneuve now having seen his work of art: this was clearly crafted for theaters.
Not for, say, your watch.
(Thanks to the DunePod folks for making it happen! Coincidentally, I was a guest on the podcast chatting about Interstellar back in April)
Drinking: a Fort Point Velo Cru (a new limited release collab) 🍻

Must Reads
A New Company With a Wild Mission: Bring Back the Woolly Mammoth
Why Is It So Hard to Be Rational?
The Changing Venture Landscape
iPhone 13 and Apple Silicon
Will Disney and ESPN Consciously Uncouple?
Quotable
"He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor."
– Jony Ive, reflecting on Steve Jobs in a WSJ piece on the 10th anniversary of his passing.
Quick Hits
🕹 OMG Nintendo 64 and Sega Genesis games are coming to Switch Online. At last. Also, the controllers!
🎬 Roger Michell was most famous for directing Notting Hill, but I didn’t know that he was supposed to direct 2008’s James Bond film Quantum of Solace, but “he backed out after he realized that the film had no script and was being rushed forward to meet the producers’ release date.” This was due to the writer’s strike, of course. And made that Bond film infamously bad. Rest in Peace.
🚀 Star Trek: Ego Quest! “I’d recognize that purple mood lighting anywhere…”
🥗 Pete Wells is not a fan of the new Eleven Madison Park, to put it lightly. He puts it less lightly with a side of skewered vegetables.
📺 The new Star Wars: Visions which just hit Disney+ looks amazing. Some fresh blood and ideas into that galaxy…
🍎 Speaking of Steve Jobs, Ali Partovi’s Twitter thread about his failed negotiations to sell iLike to Apple back in the day is worth the read.
💲 The “Trillion Dollar Coin” is a story that will never go away whenever we go knocking on the debt ceiling. And I’m okay with that.
💻 Intel is still trying to beat Apple in an advertising war. And still failing.
Some Recent Writings
For the Love of the iPhone
‘Ted Lasso’ Times Two
Think Cooler, Farewell to the Intel Skillet
The CDC Who Cried Mask
You See, It’s Always Been ‘Cleveland’
Netflix, Hold the “Flix”
Mic Drop to the Editor
David Wessel
Best letter to the editor I’ve seen lately. Via ⁦@nytimeshttps://t.co/ME8qDC14kT
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M.G. Siegler
M.G. Siegler @mgsiegler

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